A recent revamp of LinkedIn’s advertising platform, Campaign Manager, has added a few new tools to the LinkedIn marketer toolbox. That means advertisers can now run campaigns around clearly defined goals, such as brand awareness, lead generation, or engagement.
Direct Sponsored Content
Direct Sponsored Content is a Sponsored Content ad that doesn’t appear on your LinkedIn Page as a Page Update. It allows you to personalize, test, and improve the performance of your content for a targeted audience without cluttering your Page.
Using LinkedIn text ads you can easily create and launch your own well-targeted, customized campaigns in minutes—on a budget that works for you.
Using Dynamic Ads you can Engage prospects with ads automatically personalized to them.
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